Introduction:
To carry Poster Fallas 2016 have been considered as the main context of this year, the possible inclusion of the Fallas festival in the list of Intangible Heritage of Humanity by UNESCO. Las Fallas are candidates for this important and significant consideration, and its graphic image can help understand the magnitude and the significance of this popular celebration.
Therefore, the image given in addition to advertise and generate interest, to explain the same party, placing value on some of its aspects is enriching. It also seeks to transfer the look of the Valencian citizens, not just those who belong to fallero world to some of the elements forming the party of unquestionable value and interest.
The cartel has to be considered a communication tool and not a decorative element or a simple representative teaches. In the above context, and considering the size of the object to communicate, it will launch a print campaign consists of a series of coordinated each other posters.
Concept:
In "the velleta estoreta" the great feast of faults.
It is tradition to attribute the origin of the festival of Las Fallas the alleged fact that in March, with the beginning of spring, the union of carpenters was cleaning workshops and took borumballes and wood debris into the street to be burned. Eventually they were joined by neighbors collecting junk and obsolete items to burn at the stake. It is what is known as the velleta estoreta. This print campaign, one of the main arguments is this allusion to the supposed historical origins, so from the design studio has made a particular "estoreta". Junk collection was started in the same study and completed in workshops and old local market takes place on Sundays. The idea was to find old objects, which work with this image. The material and immaterial is one of the drive shafts. The objects (lumber) are used as reference material to illustrate and intangible and difficult to measure aspects for their courage and ratios, and its almost dreamlike ephemeral: the immaterial.
Among the old and obsolete collected items they have been selected who can provide a symbolic content, all made of wood.
So, we have tools such as brush and puntacorrent, representing the work and tradition of the workshops of artists and carpenters Fallas. A meter of wood that represents the art and creativity, and a square, traditional working tool of architects and designers who happily are also being incorporated to create failures. An old shoe shape, referring to traditional dress. A horn for what the recreational component of the game and on behalf of children. O lyrics of an old letterpress printing, symbolizing the faller literature, the work done by poets, writers and writers llibrets, but also scholars and researchers.
All these elements are in the foreground, the background material and reality, but part of a backplane in which they are represented in a very synthetic way, as if elements señalística is treated, typically Fallas scenes: Fallas woman , traditional music, fire eating and humor failure represented by a doll.
The sequence of images proposal starts with a poster that introduces the campaign, finally spread the complete series of four that make up the graphic image of Fallas 2016. If the origin of the festival remains carpentry and lumber pile in a collective sum, today adds material to build this party is the work done by professionals in a number of different techniques and creative activities.
h noes: Steek die posters ook maar in de hens.. hoeft niet te wachten tot de nit del foc.
